Search Engine Marketing
Run Paid ad campaigns on all search engines to gain new customers.
While the results of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) look quite similar, with SEM you can get the results much faster. Bring your website to the front page of Google and other search engines. With the level of competition in the market raising on a daily basis, you have to bring your brand in front of as many eyes as possible. At Prymus, we offer an all-in-one SEM service to handle all aspects of digital advertisements.
A common perception when it comes to PPC ads is that it is limited to Google AdWords. However, there are other search engines like Bing, yahoo, youtube, Duck Duck go and more where you can run your ads depending on their region of popularity. For example; if you want to target the US audience, then you can use Bing as a platform to run your SEM campaigns.
Campaign Planning
Our team formulates innovative campaigns to promote the sale of your products and services across all search engines. We direct the ads towards your targeted audience for maximum returns.
Keyword Research
We conduct targeted research to find low-cost high-conversion keywords to draw maximum traffic. This allows us to run your ads for a highly specific niche, that can have a higher rate of return.
Campaign Testing
The in-house copywriters at Prymus create multiple attention-grabbing copies. However, we conduct A/B testing fr each ad before a campaign goes live. This allows us to understand what appeals to your audience more so we can use it to your advantage.
Conversion Tracking
Our executives set up a tracking system with different analysis tools like Google Analytics to understand the interest and response to the campaigns. This allows us to make the necessary changes to maximise the returns from each campaign.
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